Windermere Real Estate Hits Refresh Button on Company Brand

Windermere Real Estate Hits Refresh Button on Company Brand

Posted in Windermere by Shelley Rossi 

 

When you’ve been in business for 46 years, you learn that one of the keys to being successful is knowing when it’s time to spruce things up – and that’s exactly what we’ve done with the Windermere brand. We knew we didn’t need an entire brand overhaul, but a little facelift was definitely in order.

It all started in the spring of 2017 when we launched Windermere’s ultra-luxury marketing brand, W Collection. The development of that program and its visual identity caused us to take a step back and look at how the primary Windermere brand and all of its sub-brands worked together as a cohesive unit.

The result was a 12-month process that saw every element of the Windermere brand updated to reflect a more modern look and feel. Everything from signage to business cards, marketing materials, and the Windermere website now features our new and improved brand. For a complete look, please visit windermererefresh.com.

May 1 marks the official launch of the refreshed Windermere brand; to commemorate this major company milestone, we produced a video that visually embodies our core values of professionalism, relationships, collaboration, and community.

We’re incredibly proud of the refreshed Windermere brand and thankful that we’ve been able to serve communities up and down the West Coast for the past 46 years.

Posted on May 1, 2018 at 12:39 pm
Windermere Community Realty | Category: Market Trends, Technology Trends

Oregonian Reports Spring Home Selling Prices Match Record High

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Spring home-selling season starts slow in Portland area; prices match record high

The Portland area’s housing market fell into in a familiar pattern in March, with strong demand undercut by a slim supply of homes on the market.

The resulting competition drove prices higher, sales numbers from the Regional Multiple Listing Service show, even as sales slowed.

The median sale price in March was $395,000, which matches Portland’s record high, set last July. It represents an increase of 6.8 percent from March 2017.

Map: Portland home sales by ZIP code 

The 2,371 homes sold during the month, however, represent a 4.9 percent decline. The number of pending sales — contracts for sales expected to close in coming months — also fell 4.9 percent to 2,894.

At the month’s sales rate, it would take just 1.6 months to sell every home on the market, suggesting a strong seller’s market. A balanced market usually has around six months of inventory, and Portland hasn’t cracked three months of inventory since 2015.

“I’ve been hard pressed to put together a tour for people,” said MJ Steen, a principal broker with Windermere Real Estate in Portland. “It’s tough. You really have to dig to find listings to show them.”

The slim supply of homes for sale means those on the market are typically spoken for quickly. Bidding wars remain common, particularly on Portland’s east side. The average home sold in March was on the market for just under eight weeks, from listing to closing.

That’s been especially hard on first-time buyers, who had already had to contend with rapidly rising prices. It’s forced buyers to look to far-out suburban and exurban communities, said real estate broker Javier Alomia of Re/Max Equity Group, who said he’s doing a lot more driving to serve those first-time buyers.

“One day I had inspections in Lafayette, then I was doing an inspection in deep Southeast Portland later that day,” he said. “I’m spending a lot of time in Sandy.”

Those areas are seeing prices spike amid the new demand. The Sandy area, for example, saw prices climb 13 percent in a year.

While prices across the metro area remain at record levels, they’ve settled into a slower rate of growth than a year ago, when they were climbing by more than 10 percent annually.

With that kind of growth, Steen said, “We’re going to close out too many people from our market, and that would bring it to a dead halt.”

One segment that’s doing well? The very high end of the market — above $2 million — has been busy in recent months, Steen said, with much of the activity coming from out-of-state arrivals.

— Elliot Njus

Posted on April 26, 2018 at 10:45 am
Windermere Community Realty | Category: Market Trends, Moving Tips

How Tax Reform Affects Homeowners

 

New tax legislation was signed into law at the end of 2017, and it included some significant changes for homeowners. These changes took effect in 2018 and do not influence your 2017 taxes.  Here’s a brief overview of this year’s tax changes and how they may affect you*.

 

The amount of mortgage interest you can deduct has decreased.

Under the old law, taxpayers could deduct the interest they paid on a mortgage of up to $1 million. The new law reduces the mortgage interest deduction from $1 million to $750,000. These changes do not affect mortgages taken out before December 15, 2017.

 

The home equity loan deduction has changed.

The IRS states that, despite newly-enacted restrictions on home mortgages, taxpayers can often still deduct interest on a home equity loan, home equity line of credit (HELOC) or second mortgage, regardless of how the loan is labeled. The Tax Cuts and Jobs Act of 2017, enacted December 22, suspends from 2018 until 2026 the deduction for interest paid on home equity loans and lines of credit, unless they are used to buy, build or substantially improve the taxpayer’s home that secures the loan.

 

The property tax deduction is capped at $10,000.

Previously taxpayers could deduct all the state, local and foreign real estate taxes they paid with no cap on the amount. The new law limits the deduction for all state and local taxes – including income, sales, real estate, and personal property taxes – to $10,000.

 

The casualty loss deduction has been repealed.

Homeowners previously could deduct unreimbursed casualty, disaster and theft losses on their property. That deduction has been repealed, with an exception for losses on property located in a federally declared disaster area.

 

The capital gains exclusion remains unchanged.

Homeowners can continue to exclude up to $500,000 for joint filers or $250,000 for single filers for capital gains when selling their primary residence as long as they have lived in the home for two of the past five years. An earlier proposal would have increased that requirement to five out of the last eight years and phase out the exclusion for high-income households, but it was struck down. Find out more about 2018 tax reform.

 

How does tax reform affect your plans for buying or selling a home?

The changes in real estate related taxes may change your strategy. Contact your Windermere agent to learn more. If you need help finding an agent, we’re happy to help.

 

*Please consult your tax advisor if you have any questions about how the new tax reform impacts you

Posted on March 30, 2018 at 11:59 am
Windermere Community Realty | Category: City of Portland, Finance, Home Improvement, Market Trends

Oregon and Southwest Washington Real Estate Market Update

 

 

ECONOMIC OVERVIEW

The State of Oregon added 30,600 new jobs over the past 12 months, representing an annual growth rate of 1.7%. Although job growth continues to slow, solid gains were still seen in the Construction (+7,400), Education & Health Services (+6,400), and Leisure & Hospitality (+5,200) sectors.

Oregon’s unemployment rate was in record low territory for all of 2017, diving to 3.6% in May of 2017, before drifting up to 4.2% by November. It is clear that the annual average unemployment rate for the whole of 2017 will be the lowest on record.

HOME SALES ACTIVITY

  • Fourth quarter home sales dropped by a very modest 1.5% compared to the same period last year, with a total of 15,314 homes sold.
  • Sales rose the fastest in Tillamook County, which saw a 76.2% increase over the fourth quarter of 2016. There were also noticeable sales increases in Cowlitz, Lincoln, Coos, Clatsop, and Crook Counties. Home sales fell the most in Jefferson, Hood River, Skamania, and Yamhill Counties.
  • Year-over-year sales rose in 12 counties, remained static in one, and dropped in the other 13.
  • Although sales were a mixed bag, I still contend that any drop in sales was due to low levels of available inventory rather than declining demand.

HOME PRICES

  • The average home price in the region rose 7% year-over-year to $363,110. This is down 1.4% from the third quarter of 2017.
  • Tillamook County led the market with the strongest annual price growth. Homes there sold for 22.5% more than a year ago.
  • All counties other than Klickitat, Clatsop, and Lincoln experienced rising prices when compared to the fourth quarter of 2016. The majority of counties saw significant,  double-digit increases.
  • This slowdown in price growth is likely due to buyers feeling priced out of the market.

DAYS ON MARKET

  • The average number of days it took to sell a home in the region dropped by 7 days from  the fourth quarter of 2016, but was up 13 days from the third quarter of this year.
  • The average time it took to sell a home in the region last quarter was 80 days.
  • Eight counties saw the length of time it took to sell a home rise compared to a year ago, but I still do not see this as troublesome. Listings are scarce during the winter months, and it’s not unusual for buyers to wait until spring in anticipation of more choices in the market.
  • Once again, homes sold the fastest in Washington and Multnomah Counties,  where it took an average of 33 and 34 days, respectively, for homes to sell.

CONCLUSIONS

The speedometer reflects the state of the region’s housing market using housing inventory, price gains, home sales, interest rates, and larger economic factors. Housing markets throughout Oregon continue to benefit greatly from the healthy regional economy.

The Oregon/Southwest Washington housing market remains fairly strong and, given that inventory levels are unlikely to increase as we head toward the traditionally busier spring market, sellers remain firmly in the driver’s seat. That said, price growth and home sales have slowed, so I am leaving the needle in the same position as last quarter.

Matthew Gardner is the Chief Economist for Windermere Real Estate, specializing in residential market analysis, commercial/industrial market analysis, financial analysis, and land use and regional economics. He is the former Principal of Gardner Economics, and has more than 30 years of professional experience both in the U.S. and U.K.

Posted on February 6, 2018 at 12:10 pm
Windermere Community Realty | Category: Finance, Market Trends, The Gardner Report

Economic Overview – Oregon & SW Washington

 

 

ECONOMIC OVERVIEW

The State of Oregon has added 37,400 new jobs over the past 12 months, with solid gains in Construction (+11,600), Education & Health Services (+9,000), and Trade, Transportation & Utilities (+8,000) sectors. Year-over-year, employment in Oregon has risen 2.0%.

In September, the state unemployment rate was 4.2%—up from 3.7% at the end of the second quarter but down from 4.9% in September 2016. The civilian labor force continues to grow and I fully anticipate that the state’s economy will perform well in 2018, though somewhat slower than 2017.

 

 

HOME SALES ACTIVITY

  • Third quarter home sales dropped by a very modest 1.5% when compared to the same period last year, with a total of 18,724 homes sold.
  • Sales rose the fastest in Klickitat County, which had a 34.3% increase over the third quarter of 2016. There were also noticeable sales increases in Lincoln, Polk, Klamath, Clatsop, and Hood River Counties. Home sales fell the most in Tillamook, Washington, and Wasco Counties.
  • Year-over-year sales rose in 13 counties, but dropped in the other 13.
  • The low level of available inventory continues to affect the market, causing sales to slow.

 

 

 

HOME PRICES

  • The average home price in the region rose 9.4% year-over-year to $368,292. This is also up 1.5% from the second quarter of 2017.
  • Skamania County led the market with the strongest annual price growth. Homes there sold for 31.4% more than a year ago.
  • All counties other than Wasco County experienced rising prices when compared to the third quarter of 2016, and a majority saw significant, double-digit increases.
  • Interest rates in the third quarter dropped by one tenth of a point from Q2, which likely allowed home price growth to rise at a faster rate than earlier in the year.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

DAYS ON MARKET

  • The average number of days it took to sell a home in the region dropped by 14 days compared to the third quarter of 2016, and was down 9 days from the second quarter of this year.
  • The average time it took to sell a home in the region last quarter was 67 days.
  • Only four counties saw the length of time it took to sell a home rise compared to a year ago, but I do not see this as a major issue.
  • Homes sold the fastest in Washington and Multnomah Counties, where it took an average of just 21 and 24 days, respectively, for homes to sell.

 

 

CONCLUSIONS

The speedometer reflects the state of the region’s housing market using housing inventory, price gains, home sales, interest rates, and larger economic factors. Housing markets throughout Oregon continue to benefit greatly from the healthy regional economy.

The Oregon/SW Washington housing market remains remarkably strong and, given that inventory levels are unlikely to increase as we head toward the end of the year, sellers remain in the driver’s seat. I have, therefore, moved the needle slightly more toward sellers for the third quarter.

 

 

 

Matthew Gardner is the Chief Economist for Windermere Real Estate, specializing in residential market analysis, commercial/industrial market analysis, financial analysis, and land use and regional economics. He is the former Principal of Gardner Economics, and has more than 30 years of professional experience both in the U.S. and U.K.

 

Posted on November 2, 2017 at 2:05 pm
Windermere Community Realty | Category: Market Trends

For Sale vs. Sold

Homes for Sale vs. Homes Sold – July 2016-2017

This real estate market graph shows residential detached homes for sale versus homes that have sold in Portland, OR area codes 97212, 97213 and 97232 from July 2016 to July 2017. These area codes cover the Hollywood district and surrounding neighborhoods. In just one year Portland has seen a 40% increase in residential detached homes for resale. Of that 40%, 31.7% sold.

The market had a slight decrease in the winter months but spiked when the weather heated up. In July 2017, Portland saw the highest amount of homes on the market at 147 homes for sale. What is the probability of those 147 homes selling? The summer season is one of the more popular times to sell homes because the weather is nice and it is more enticing to roam around the city.

Date 7/16 8/16 9/16 10/16 11/16 12/16 1/17 2/17 3/17 4/17 5/17 6/17 7/17
DOM* 15 16 21 27 21 24 39 40 16 18 16 19 15

*Days on Market

This table shows the number of DOM (Days on Market) for each month of home sales.  The highest the DOM, the fewer homes were for sale.  For the month of July for both 2016 and 2017 the market saw the fewest DOM of homes for sale.  From this trend, we can conclude that the selling rate is not moving from its already fast pace of sales.

Posted on September 6, 2017 at 1:14 pm
Windermere Community Realty | Category: Market Trends

Housing Supply is an Issue that Will Not Improve Any Time Soon and Here’s Why

There are two common concerns about the housing market that one hears from both consumers and real estate professionals alike. First, they question whether or not we are on the brink of another housing bubble, and second, they want to know why there aren’t more homes for sale.

I don’t plan on addressing the concern regarding a housing bubble in this article except to say that we are not currently in “bubble” territory, although affordability does concern me immensely. Today I would like to concentrate on the second question about the lack of homes for sale.

According to the National Association of REALTORS®, there were 1.96 million homes for sale in the United States in May 2017. When adjusted for seasonality, this falls to just below 1.9 million which is essentially the same level we saw back in 2000.

Now consider that the country has added over 21 million new households during that same time period, and you can see why this is so troubling. It is worth noting that many of these new households did move into rental properties, but this still leaves the U.S. with a substantial housing shortfall, which explains why demand for homes is so high.

With the shortage of homes for sale, you would normally expect builders to meet this pent-up demand with new construction housing but, unfortunately, this has not been the case. In fact, new single-family housing starts are running at about 800,000 (annualized), and I believe we need starts to come in at over 1 million to satisfy demand – especially as older Millennials start to create households of their own and begin thinking about buying instead of renting.

We therefore have a quandary. Trust in the housing market has clearly returned, but there are not enough homes to meet the demand of buyers, and when a buyer does find a home, they are met with very stiff competition, which is driving prices increasingly higher.

So why are we in this position and how do we get out of it?

In reality, there is no single reason for the situation we are in today. Rather it is a number of factors that, when combined, suggest to me that the market will not return to equilibrium any time soon.

The first reason for the shortfall is purely demographic. As “Boomers” age, they are not following the trends of previous generations. Many are staying in the workforce far longer than their predecessors, and, as they are postponing retirement, they do not feel compelled to downsize. In fact, almost two-thirds of Boomers plan to age in place and not move even after retirement. Without this anticipated supply of homes from downsizing Boomers, there aren’t enough homes for move-up buyers, which in turn limits the supply of homes for first-time buyers.

Secondly, as a nation we just aren’t moving as often as we used to. When I analyze mobility, it is clear that people no longer have to relocate as frequently to find a job that matches their skill set. There has been a tangible drop in geographic specificity of occupations. Where we used to move to find work, this is no longer as prevalent, which means we are moving with less frequency.

Thirdly, as mentioned earlier, builders aren’t building as many homes as they could. This is essentially due to three factors: land supply/regulation, labor, and materials. The costs related to building a home have risen rapidly since the Great Recession, and this is holding many builders back from building to their potential. Furthermore, in order to justify the additional costs, many of the homes that are being built are larger and more expensive, and this is no help for the first-time buyer who simply can’t afford a new construction price tag.

Fourthly, while the general consensus is that home prices have recovered from the major correction that was seen following the recession, this is actually not the case in some markets. In fact, there are 32 U.S. metro areas where home prices are still more than 15 percent below the pre-recession peak. As equity levels remain low, or non-existent, in these markets, many would-be sellers are waiting until they have sufficient equity in their homes before putting them on the market.

And there is still one more issue that is certain to become a major factor over the next few years: interest rates.

Imagine, if you will, the country a few years from now when interest rates have normalized to levels somewhere around 6 percent. Now consider potential home sellers who are happily locked in at a mortgage rate of about 4 percent who are considering their options. Will they sell and lose the historically low rate that they currently have? Remember that for every 1 percent increase in rates, buyers can afford 10 percent less house. If they don’t HAVE to sell, their thoughts may lead to remodeling rather than moving. I think that this is a very reasonable hypothesis which could lead us to see low inventory levels for a lot longer than many think.

With little assistance from the new home market, I believe we will suffer from low inventory levels until well into 2018.

Our best hope for a more balanced market lies with builders, so hopefully they’ll be allowed to do what they do best – build more homes.

 

Adapted from Windermere Blog

Posted on August 30, 2017 at 4:08 pm
Windermere Community Realty | Category: Market Trends

Top 7 Metros with Highest Home Price Increases

Housing Wire reports on Black Knight Financial Services stating the top 7 metro areas with the highest home price increase and surprisingly, Portland, OR is not one of them.

Home prices increased in May from the previous month and the previous year, according to the latest Home Price Index from Black Knight Financial Services.

Home prices hit yet another new peak in May, marking a total gain of 4.6% so far in 2017. Annually, home prices increased 6.1% from May last year to $278,000. This marks an increase of 1.1% from April.

The Black Knight HPI uses repeat sales data from its records data set and its loan-level mortgage performance data to produce home prices for disclosure and non-disclosure states.

Home prices increased in every state and in the 40 largest metros in the U.S., while 11 of the top 20 most populous states and 20 of the 40 largest metros hit new peaks.

Here are Black Knight’s top seven metros with the highest home price increases in May:

7. Gainesville, Florida – 1.8%

6. Stockton, California – 1.8%

5. Walla Walla, Washington – 1.8%

4. Tallahassee, Florida – 1.8%

3. Buffalo, New York – 1.8%

2. Carson City, Nevada – 1.9%

1. Spokane, Washington – 1.9%

It seems the largest increases in home prices growth are occurring outside of the major cities. Not one of the top seven cities with the most price growth appears on Black Knight’s list of the 40 largest metros.

Among the nation’s top 10 largest metropolitan areas, ranked by population, home price growth ranges from 0.6% monthly to a median home price of $412,000 in the District of Columbia to an increase of 1.4% to $258,000 in Dallas.

 

 

https://www.housingwire.com/articles/40824-here-are-the-top-7-metros-with-highest-home-price-increases?eid=368396754&bid=1826138

Posted on August 1, 2017 at 9:34 am
Windermere Community Realty | Category: Market Trends

Portland has fastest-rising home prices in U.S.

PORTLAND, Ore. – Anyone who lives in Portland knows that home prices have been spiking over the past few years. Now, one of the top financial agencies named Portland as the city with the highest-rising home prices in the nation.

The S&P Dow Jones Indices released data showing home prices in Portland have grown 11.8 percent year-over-year in January 2016.   

Seattle and San Francisco took the number two and three spots, with a 10.7 percent and 10.5 percent increase, respectively.

On average, home prices in cities across the country rose 5.7 percent. The S&P Dow Jones Incides reported the western part of the country had the largest price gains, while the northeast had the weakest gains.

The booming market is also making it hard for new buyers to get into homes. 

"While low inventories and short supply are boosting prices, financing continues to be a concern for some potential purchasers, particularly young adults and first time home buyers,” said David Blitzer, Chairman of the Index Committee. “The issue is availability of credit for people with substantial student or credit card debt.”

Blitzer said home prices are rising at twice the rate of inflation.

While Portland homes are getting more expensive, rents are intensifying even more quickly. According to data from Zillow, the average rent for all Portland homes has risen from $1563 to $1770 between January 2015 and 2016, an increase of 13 percent. 

-Courtesy of KGW

Posted on March 31, 2016 at 5:00 pm
Windermere Community Realty | Category: Market Trends